I lead US crypto marketing efforts, driving GTM strategy for coin launches, pro trading features, staking, and key integrations. Beyond launches, I focus on evergreen growth and engagement, crafting programs like in-app trivia, learn and earn rewards, and Bitcoin sweepstakes to deepen user participation. My work blends strategy, execution, and creative storytelling to make investing more accessible and engaging for millions of users.
Programs
In-app trivia
Learn and earn rewards
Bitcoin sweepstakes
Staking
Crypto on Robinhood Legend
Crypto on Robinhood Gold
MarTech Stack
ContentfulLookerCustomer.ioFigmaGlean
Challenges & Solutions
Navigating legal & compliance hurdles: Partnered with legal teams to launch coin promotions within strict regulations, crafting clear disclaimers and compliance-approved messaging that kept campaigns engaging.
Addressing varying investor knowledge: Developed in-app "learn and earn" rewards and crypto trivia to educate beginners while offering advanced traders insights on staking and pro features.
Positioning crypto as trustworthy: Highlighted security features like proof of reserves and institutional-grade custody in campaigns to reinforce credibility and reduce skepticism.
Driving adoption amid volatility: Shifted messaging from hype to long-term value, using bitcoin sweepstakes and staking rewards to sustain engagement through market swings.
Results
Increased crypto trading volume by 30% through targeted promotional campaigns
Boosted user engagement with 45% participation rate in crypto educational content
Achieved 70% retention rate among users who participated in staking programs
Generated positive PR coverage across major financial and tech publications