Robinhood

Building the future of investing.

Jan 2025 - Present

Summary

I lead US crypto marketing efforts, driving GTM strategy for coin launches, pro trading features, staking, and key integrations. Beyond launches, I focus on evergreen growth and engagement, crafting programs like in-app trivia, learn and earn rewards, and Bitcoin sweepstakes to deepen user participation. My work blends strategy, execution, and creative storytelling to make investing more accessible and engaging for millions of users.

Programs

  • In-app trivia
  • Learn and earn rewards
  • Bitcoin sweepstakes
  • Staking
  • Crypto on Robinhood Legend
  • Crypto on Robinhood Gold

MarTech Stack

Contentful Looker Customer.io Figma Glean

Challenges & Solutions

  • Navigating legal & compliance hurdles: Partnered with legal teams to launch coin promotions within strict regulations, crafting clear disclaimers and compliance-approved messaging that kept campaigns engaging.
  • Addressing varying investor knowledge: Developed in-app "learn and earn" rewards and crypto trivia to educate beginners while offering advanced traders insights on staking and pro features.
  • Positioning crypto as trustworthy: Highlighted security features like proof of reserves and institutional-grade custody in campaigns to reinforce credibility and reduce skepticism.
  • Driving adoption amid volatility: Shifted messaging from hype to long-term value, using bitcoin sweepstakes and staking rewards to sustain engagement through market swings.

Results

  • Increased crypto trading volume by 30% through targeted promotional campaigns
  • Boosted user engagement with 45% participation rate in crypto educational content
  • Achieved 70% retention rate among users who participated in staking programs
  • Generated positive PR coverage across major financial and tech publications
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