Amazon

I lead growth and engagement for the new AI-powered Alexa+ personal assistant, driving user adoption and transforming how millions interact with voice technology. My role focuses on scaling the next generation of conversational AI experiences that seamlessly integrate into users' daily routines, from smart home management to personalized productivity workflows.

Initiatives

• Alexa+ AI-first Product Strategy: Led the positioning and go-to-market for next-generation conversational AI, emphasizing proactive assistance over reactive responses, resulting in 45% higher user retention compared to legacy Alexa.
• Contextual Intelligence Platform: Spearheaded the development of ambient computing features that learn user patterns across devices, enabling predictive suggestions that increased daily active usage.
• Multimodal Experience Architecture: Designed cohesive voice, visual, and touch interactions across the Echo ecosystem, creating seamless handoffs between devices that improved task completion rates.

Innovation & Strategy

• AI-first product positioning: Positioned Alexa+ as a revolutionary AI companion rather than just a voice assistant, emphasizing emotional intelligence, contextual understanding, and proactive helpfulness.
• Cross-platform ecosystem growth: Integrated Alexa+ across Amazon's entire device ecosystem (Echo, Fire TV, Ring, etc.) and third-party partnerships, creating a seamless AI experience that drives hardware sales and service adoption.
• Privacy-first AI marketing: Developed transparent communication strategies around AI capabilities while maintaining user trust, achieving industry-leading opt-in rates for personalized AI features despite privacy concerns.
• Voice commerce innovation: Pioneered conversational shopping experiences with natural language understanding, increasing voice-driven purchases by 300% and establishing new revenue streams through AI-recommended transactions.