Replit

Summary

As the first marketing hire at Replit, I built and led GTM strategy across major product launches, including Deployments and Replit AI. I drove the GTM plan for Replit Core, influencing a pivotal shift in the company’s business model from usage based billing to SaaS. Beyond launches, I led Replit’s rebrand into an AI-native, enterprise-grade development platform and scaled evergreen content efforts like the blog and technical guides. I also spearheaded PLG experiments to drive activation and monetization, including reverse trial, onboarding optimizations, and win-back campaigns.

Programs & Launches

• Replit AI
• Replit Deployments
• Replit Guides
• Replit Core
• Replit Blog

MarTech stack

Initiatives

• Positioning replit as an end-to-end developer platform: Rebranded from a browser-based IDE to a full-stack AI-native development environment, emphasizing seamless coding, deploying, and collaboration in one place.
• Differentiation in the competitive AI landscape: Highlighted Replit’s unique advantage—AI models trained on millions of lines of developer code with full file context—delivering more accurate code generation, completion, and debugging than competitors.
• Flexibility in AI model selection as an advantage: Positioned Replit as model-agnostic, allowing users to leverage the best AI for specific tasks (e.g. code generation vs. completion) rather than forcing a one-size-fits-all approach.
• Bridging PLG with product-led sales: Optimized the self-serve funnel while introducing motion for onboarding teams to paid plans, testing reverse trials and in-product nudges to drive conversion.

Results

• Drove a 30% in paid plan conversion through PLG experiments such as reverse trial and personalized onboarding.
• Led GTM for Replit AI, driving a 50% increase in AI-powered coding sessions within the first 3 months.
• Optimized product-led sales motion and improved self-serve to paid team conversions by 25% through in-product nudges.
• Expanded top-of-funnel engagement through scaled content strategy, driving a 60% increase in organic traffic.